Playboy Bunnies and Hugh Hefner in the 1960s: The TIME Cover Story
The ’60s had been a hell of a decade for Hugh Hefner and Playboy. By 1967, the magazine had gold-plated contributors like Vladimir Nabokov, James Baldwin and Ray Bradbury; a booming circulation of 4 million; and, to a remarkable degree, mainstream acceptance. The apotheosis of such broad welcome, perhaps, was the appearance of Hefner—or, rather, his cardigan-wearing, pipe-smoking statue equivalent—on TIME’s March 3 cover. In the upper left corner, over a yellow stripe partially obscuring the magazine’s T and I, are the words “THE PURSUIT OF HEDONISM.
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