The Mexican fast food chain is well known for the witty one-liners and pop culture references it regularly slings to its nearly 1 million followers:
[tweet https://twitter.com/TacoBell/status/223423195825442818%5D
But the brand earned especially high marks as a social media sass-master when it playfully fought back at disparaging remarks made by Old Spice in 2012:
[tweet https://twitter.com/TacoBell/statuses/222417858536275968%5D
Sassy Brands
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